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Tem que ter Brasão
Brasão é um supermercado com 4 lojas físicas em Chapecó. Presente na cidade desde 1953, é conhecido por sempre manter produtos de qualidade com um bom preço.
Nosso desafio era renovar a identidade visual para ser trabalhada durante 2023/2024, sem mexer no logo. O que resultou em um design eficaz, combinando a humanização e uma comunicação mais amigável com um estilo leve, que prioriza a proximidade com os consumidores.
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Must have Brasão
Brasão is a supermarket with 4 physical stores in Chapecó. In the town since 1953, it is known for always offer quality products with a good price.
Our challenge was to renew the visual identity to work during the years of 2023 and 2024, without changing the logo. The job resulted in a effective design, combining the humanization and a friendly communication to a light style, which priorizes the proximiny with the consumers.
![](https://cdn.myportfolio.com/26154c3a-f921-4e2d-a74a-8a581625e108/f3db05f6-47b1-4ba6-ac85-19b542c27120_rw_1920.png?h=4b17ee2e8d5a43f6ec95b095230e085f)
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AGÊNCIAMOB
Direção Criativa: Kleber Portes
Design e Direção de Arte: Guilherme Gandra
Redação: Carla Bonocore e Guilherme Melo